Public Relations

We were honoured to support the press conference for the KK City XMultisport Challenge 2023, held at the prestigious Ministry of Tourism, Culture, and Environment with key officials in attendance. This triathlon event marked the return of triathlon to Kota Kinabalu after 22 years, bringing renewed energy and excitement to the city’s sporting scene.

Before the day of the press conference, we also assisted our client with a full briefing for the panelists, including meeting points and event flow, to ensure everyone was well-prepared and confident.

Our team expertly coordinated press and media attendance to secure broad and meaningful coverage. We crafted a compelling press release and managed its strategic distribution across traditional and digital media. These efforts positioned the Challenge not only as a thrilling sporting event, but also as a powerful vehicle for promoting sports tourism and reinforcing Kota Kinabalu’s image as a dynamic hub for endurance sports and adventure.

The presence of high-level dignitaries, combined with the city’s natural beauty and vibrant tourism appeal, helped the event generate positive exposure. This press conference underscored our role as a bridge between local organisers, government stakeholders, and the media—driving both sporting excellence and regional branding forward.