Events

Following the successful press conference, the KK City XMultisport Challenge 2023 delivered an unforgettable weekend of endurance racing in Kota Kinabalu. Marking the return of triathlon to the city after 22 years, the event drew enthusiastic participation from local and international athletes, cementing its place as a milestone in Sabah’s sporting calendar.

Our involvement with the KK City XMultisport Challenge 2023 began well before the starting gun was fired. We first helped to organize and manage the press conference, ensuring the event gained visibility among media and the wider community. The journey continued with the Welcoming Dinner on the eve of the race, where we assisted in creating a warm and engaging atmosphere for athletes, sponsors, and dignitaries to connect and celebrate together.

When race day arrived, our role shifted behind the scenes. From as early as 3:00 AM, we were on-site coordinating with sponsors and vendors during setup, making sure every detail was in place before the athletes hit the course. Finally, we supported the coverage and storytelling of the competition itself, helping highlight both the excitement of the race and Kota Kinabalu’s growing reputation as a hub for sports tourism and adventure.

Athletes competed against the stunning backdrop of Kota Kinabalu’s waterfront and surrounding landscapes, showcasing the city not only as a competitive sports arena but also as a vibrant tourism destination. The event brought together the spirit of athletic excellence, community support, and the natural beauty that defines Sabah.

The KK City XMultisport Challenge 2023 successfully combined the thrill of triathlon with the opportunity to promote the city’s unique identity, leaving a lasting impression on athletes, spectators, and the wider community.